A fantastic documentary about Americans’ love affair with our pets and the lengths we will go to in order to avoid saying a final goodbye. Very well edited and gives perspectives from pet owners and those working in various pet commemorative industries, as well interviews with sociological, spiritual, and veterinary experts. I learned more about the options for pet preservation, cremation, and remembrance than I ever even knew existed, and I was absolutely fascinated. This is a documentary for everyone – highly recommended and a “must see” for the festival!
In 2012 alone, the 62% of Americans who own pets spent $52.9 billion on them. Furever not only shows us the outlandish ways pet owners can contribute to this sum of money, but also offers an intimate look into why this investment is profound. Weaving interviews with pet mourners, veterinarians, scientists, academics, and undertakers, this documentary looks beyond the meaning of these precious creatures and investigates how the act of memorializing them is distinctly human. In imagery that is at once striking and meditative, director Amy Finkel visually explores the fine line between our perception of meaning and lifelessness. Furever is a sober spectacle with something for everyone as it explores practices such as taxidermy, mummification, and cloning; drawing on themes of death, spirituality, industry, mental health, popular perception, and money.